Progetti Gena & Co · Ceramics, surfaces & architecture

The Journal

Notes from the world of tileNew materials, manufacturing breakthroughs, award-winning projects and the trends shaping how we live with surfaces, curated by the Progetti team.
Architecture11 November 20263 min read

How Zellige Is Made, and How Architects Use It Today

From Fez clay to the cutter's menqach, zellige is still made entirely by hand. Here is how the tiles are made, and how architects are using them in heritage and contemporary projects.

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Architecture28 October 2026

Ceramic Façade Cladding: Why Architects Choose It

Porcelain stoneware is moving from floors to the outside of buildings. Here's why ventilated ceramic façades are winning architects over: efficiency, durability and design freedom.

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Trends10 October 2026

Tumbled Travertine, Multiformat: The New Modern Pool Terrace

Architects are bringing travertine back, tumbled and laid in a multiformat French pattern. It's becoming the warm, barefoot-friendly counterpoint to the modern pool house.

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Innovation26 September 2026

Click-Lock Tiles and New Codes: VitrA at Cersaie

At Cersaie 2026, VitrA Tiles unveiled porcelain that clicks together without adhesive, a fix for batch shade variation, and three new looks for floors and walls.

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Industry News24 September 2026

Cersaie 2026: Ceramics Moves from Surface to System

Bologna's Cersaie 2026 frames ceramic tile as architecture, not just finish, from ventilated façades and porcelain kitchens to integrated bathrooms.

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Architecture23 September 2026

Ceramics of Italy Tile Competition 2026: The Winning Projects

From a Florida residence to a Sydney airport bar, the 2026 winners show how Italian ceramic shapes homes, hotels and public spaces worldwide.

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Sustainability17 September 2026

Green Hydrogen in the Kiln: Decarbonising Porcelain Slabs

Firing tiles is energy-hungry. In Reggio Emilia, a pioneering plant is replacing part of its natural gas with green hydrogen made on site.

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Trends12 September 2026

2026 Surface Trends: Warm Minimalism, Raw Nature and Jewel Tones

Softer textures, stone that looks freshly quarried, luminous onyx effects and bold accent colours, the looks shaping porcelain surfaces this year.

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Innovation8 September 2026

Powerwall: 322 3D-Printed Tiles Make Energy Visible

Studio RAP robot-printed 322 unique ceramic tiles for a Dutch transformer station, turning electromagnetic fields into a glazed façade.

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Innovation2 September 2026

3D-CeraClad: A Printed Ceramic Façade with Built-In Insulation

A research façade system integrates insulation into 3D-printed ceramic modules, a fire-safe, repairable alternative to conventional external insulation.

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Let's create something beautiful together! At Progetti Gena & Co, we believe in collaboration to bring your unique vision to life. Whether you're an architect, a business owner or a homeowner, let's work together to take your space to the next level. Get in touch and let's get started!